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NEWS FROM VANTIS LIFE INSURANCE COMPANY

For Immediate Release
Contact: Michael London
203-261-1549

A. M. BEST AFFIRMS VANTIS LIFE'S STRONG RATING


WINDSOR, Conn., – July 15, 2011 – Vantis Life Insurance Company today announced that A.M. Best, the independent financial services rating agency, has affirmed its strong positive evaluation of the company. A.M. Best has assigned Vantis an A- (Excellent) rating with a stable outlook, the same strong rating the company has earned for fourteen consecutive years.

In its report on the company, A.M. Best said it believes "Vantis Life is the only bank distribution focused life insurer that offers a full selection of easy-to-sell simplified issue and fully underwritten products from a web-based platform."

A.M. Best also noted that the company's system "enables bank representatives and direct sales people to create a sales illustration and rapidly complete and submit an application online."

"A. M. Best believes that Vantis Life's web technology provides a competitive advantage over its competitors," the report to the company said.

"Clearly, we are pleased with the A.M. Best rating," said Peter Tedone, Vantis Life's President and CEO. "We believe this rating reflects our ongoing conservative financial profile as well as an aggressive business plan to provide customers of financial institutions access to a comprehensive suite of life insurance products. It is no surprise that our technology has been so highly praised. This is a key element of our business strategy and we expect it will remain unique in the industry for quite some time."

The online system, dubbed "AgentWeb," "allows financial institution's required internal and external compliance forms to be loaded in the application file and printed whenever an application is completed," according to A.M. Best.

"Together with our agent training programs through Vantis University and an expanding national wholesaling support network, we remain confident that our history of strong growth is secure," he said.

Tedone also noted that "Vantis Life continues to maintain a high quality, diversified investment portfolio whose yield remains above the average of the top 25 life insurance companies in the nation," he said.

The A.M. Best Company is the largest and longest-established company devoted to issuing in-depth reports and financial strength ratings about insurance organizations. Ratings are assigned after extensive quantitative and qualitative evaluations of companies' financial strength, operation performance and market profile.

Vantis Life is focused solely on providing financial institutions and their customers with a variety of life insurance and annuity products. These products are offered by licensed bankers via an award-winning online process and supported by best-in-class wholesaling and access to Vantis University, the company's exclusive online, WebEx and in-person training and development resource.

About Vantis Life Insurance Company
Vantis Life Insurance Company was established in 1942. From its inception, the company's primary goal has been to provide families with affordable life insurance and annuity products available through their financial institution. With nearly $5 billion of life insurance in force, more than $850 million of assets and a rating of A-Excellent from A.M. Best, Vantis Life prides itself on providing simple, easy-to-afford products to middle and upper middle income families. Sales and marketing information is available at 1-866-826-8471 or www.vantislife.com/able.